Four people,
out of Delhi.
Four people out of Delhi — two at the start, two with over ten years in the trade. We're building a new-age Indian label made to hold its own against international streetwear: niche, almost handcrafted, never mass-produced.
The art and marketing are led by two founders studying at two of India's biggest business schools; the craft is shaped by two who've spent a decade-plus in the field.
- OriginNew Delhi, IN
- MakeNiche · Handcrafted
- RunNever mass-produced
The Concept Board
Minimal. Universal. Made for every body. Wear it at home, wear it to a party, layer it under something dressed-up — it stays quiet and deliberate either way. Our language is minimalism met with abstract art that hasn't been seen before, and that's what makes every piece worth wearing.
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